![]() Similarly, you can leverage Schema to signify your organization’s location. Take the Jon Snow example above-Schema markup keeps your Game of Thrones fansite from appearing in a search for new authors. ![]() When you add Schema markup code to your WordPress site, you increase the accuracy with which search engines display your site. ![]() What Are the Benefits of Adding Schema For WordPress? We’ll cover each in more detail later in this post. Schema vocabulary, or contextual data structures embedded in your page, can be used within several different formats, including JSON-LD, Microdata, and RDFa. In the example above, Schema markup would help assure loyal readers of the writer Jon Snow that they’re not about to click on a pop culture article. This lets searchers know how your content can provide the information they’re seeking. Schema markup tells search engines what this data means: is it the name of the post’s Author or a character in a television series? By clearly defining the structure of this data, you can present a more representative ‘business card’.Īdditionally, Schema metadata is displayed beneath your headlines on Google’s SERPs. In the same way a business card tells potential clients your job title, Schema markup tells search engines what things are so they can be properly indexed.įor example, say you reference a name like “Jon Snow” in the text on your page. It provides context to your content to help crawlers determine what it’s about. Think of Schema markup as your ‘business card’ for search engines. WP Engine and Schema Markup What is Schema Markup?
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